Online Video: the experience is here

by Arthur Goldstuck (@art2gee) A powerful clue has emerged that South Africans are finally beginning to get affordable broadband: one of the three most popular international web sites in this country is YouTube – beaten only by Google and Facebook in amount of traffic from South Africa. YouTube also happens to be the third most visited site among Internet users globally.

That highlights another trend that is so significant, it is an information revolution in itself: video has become one of the most popular forms of accessing information online. The trend has enormous implications for education, health, business and even politics.

Real estate agents are using video to showcase properties, the tourism industry is using it to offer virtual tours of prospective accommodation establishments, schools and universities are using it to share the lectures and courses of some of the world’s great teachers, and business are using it for training and communications.

Dave Duarte joins Ogilvy promising the “geekification of the ad industry”

Ogilvy Cape Town is making a tangible move towards integrating digital skills companywide and across traditional agency silos as ad spend continues its shift online. The agency has rolled out a comprehensive educational initiative with lecturer and digital strategist Dave Duarte, who joins the company to lead its Ogilvy Digital Marketing Academy (ODMA).

Seeing is believing?

It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the …

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