by Thomas van der Linde. Sixty years on, exciting developments in TV technology are taking place.
by SAARF & MarkLives (@marklives) The week of 21 April — 27 April 2014 shows two news broadcasts enter the SAARF/MarkLives #Top40TVratings Top 10, our national chart shows. News broadcasts in isiZulu, isiXhosa and news headlines on SABC 1 all gained in audience figures. On the DStv chart News in Afrikaans also gained viewers even as it slipped in the rankings. This as national and provincial elections close in on May 7th.
by Bob Hoffman (@adcontrarian) Last year, Facebook pretty much abandoned the fantasy and got into the interruption model big time. Great big traditional ads started appearing in our streams. Facebook still has pretensions of social media, but it’s pretty clear what it really is — a social media channel with traditional advertising plastered all over it.
Turner Broadcasting System (TBS), a Time Warner Company, delivers a number of news and entertainment pay television brands to African audiences through partnerships with MultiChoice (DStv) and On Digital Media’s (ODM) TopTV. Its channels are also available on some smaller platforms across Africa.
New South African free-to-air player Breeze TV has released its broadcasting strategy to the investor community. According to the broadcaster, the strategy is closely modelled on those developed by local (if un-named) free to air stations.
TopTV has denied reports that it is coming to market with an advertising offering by July 2011. Elouise Kelly, VP: marketing at TopTV, says the group is still in the process of looking at costs and setting budgets etc. No timeline has yet been approved by the board and no rate card has been issued as yet. A contingent of sales staff has also yet to be appointed.
This new TV ad for Plascon was created by King James. You would never say this was an ad for a paint brand.
This ad opens on two “slackers” in a car outside a Chicken Licken, they have just bought meals. On opening the burger box one of the guys discovers that his burger is singing “Love me Tender”. The other guy then exclaims that they are going to be rich and the ad cuts to a montage …
This Audi Q5 TV commercial uses flipbook technology which has never been used in South Africa (says the agency) and which clearly illustrates the Audi’s philosophy of Vorsprung Durch Technik. By Ogilvy.
The Independent Communications Authority (Icasa) yesterday withdrew an invitation to operators to apply for mobile TV licences.