by Martin MacGregor. YouTube has been flighting unskippable ads in the middle of content and, strangely enough, I don’t mind so much.
by Bob Hoffman (@adcontrarian). Marketers they are abandoning the “permission model” and reverting to the “interruption model” in their online advertising.
by Bob Hoffman (@adcontrarian) Last year, Facebook pretty much abandoned the fantasy and got into the interruption model big time. Great big traditional ads started appearing in our streams. Facebook still has pretensions of social media, but it’s pretty clear what it really is — a social media channel with traditional advertising plastered all over it.