Shelf Life: KFC surrenders the Colonel

Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:

KFC puts aside its iconic branding to promote hunger relief; Clorets breathes new life into Alex; Google and KitKat collaborate; Brand Union explains the new Vodafone ‘Power of Red’; and Kiehl’s finally opens up in Cape Town.

Personalised shopping bags – while you wait!

House and Leisure will announce the winner of the House and Leisure Green Designers at Woolworths competition at Design Indaba on 26 February. Mark is showcasing the finalists all week long.

Luv Jozi – made in Joburg, China! (No really)

Designer Bradley Kirshenbaum of Love Jozi T-shirt fame has come up with a unique viral campaign over the course of the last two years that has been running under the nose of marketers and consumers alike without anybody realising it. In short – he faked his own brand.

Seeing is believing?

It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the …

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