New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.
Tag archives: china
FIFA gives press freedom, workers the finger
These headlines speak for themselves. Shame on FIFA. Sacrificing press freedom on the altar of commercialism Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies‘ and ‘dictators’ with a neo-colonialist mentality, following what analysts see as ‘unreasonable’ media restrictions on the 2010 FIFA World Cup coverage. BizCommunity.com More …
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Media junkets from hell
Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal.
New frontiers of identity
The emerging market is changing the way brand identities are forged.
Luv Jozi – made in Joburg, China! (No really)
Designer Bradley Kirshenbaum of Love Jozi T-shirt fame has come up with a unique viral campaign over the course of the last two years that has been running under the nose of marketers and consumers alike without anybody realising it. In short – he faked his own brand.
Not quite Dunhill
Netnames and Envisonal are showing off fake brands spotted in China during this past Olympics. Check out Miokel (Mickey) Mouse, AEIPPIE (Apple) and the (oddly appropriate?) Pearlboy (Playboy).
The Beijing anti-brand logos
With the Beijing Olympics at an end I thought it would be interesting to look at some of the anti-logos floating around cyberspace. Mostly they commented on the repressive nature of China’s government.