M&C Saatchi Abel gets thumbs up from Moray MacLennan

M&C Saatchi Abel is buzzing. The agency, which launched in early 2010 with no clients signed up front but a powerful management team, has grown to more than 63 staffers working with 29 client organisations. It just won the account for Geely – the Chinese auto manufacturer that also owns Volvo. The agency recently took another floor in the block in Cape Town where it is headquartered.

Developing markets grabbing bigger share of global ad expenditure

New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.

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