by Pepe Marais. Only by fixing the calibre of our creative thinking can we start talking about being paid for it.
Tag archives: revenue
Data now 14% of Vodacom income as smartphone use surge
Vodacom has 4.1-million smartphones in use in the South African market – each averaging 80MB data per month. That has grown data to 14% of revenue, writes ARTHUR GOLDSTUCK.
Developing markets grabbing bigger share of global ad expenditure
New research by ZenithOptimedia shows that developing markets, including South Africa, are quickly expanding their share of global ad revenue and remain key drivers of global ad revenue growth. In its Advertising Expenditure Forecast report, updated on a quarterly basis, ZenithOptimedia says developing markets will increase their share of global ad expenditure from 30.9% in 2010 to 35.1% in 2013.