By understanding what humans across the globe have in common, marketers can begin to build brands that create meaningful connections between products and people. Jan Hofmeyr highlights the four most important factors that need to be considered.
Tag archives: culture
M&C Saatchi Abel gets thumbs up from Moray MacLennan
M&C Saatchi Abel is buzzing. The agency, which launched in early 2010 with no clients signed up front but a powerful management team, has grown to more than 63 staffers working with 29 client organisations. It just won the account for Geely – the Chinese auto manufacturer that also owns Volvo. The agency recently took another floor in the block in Cape Town where it is headquartered.
Free your agency from fear
It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it.
I’m talking about the liberation of your employees, your clients and your business, from fear. This is probably the single most important message I took away from my recent visit to the 58th Cannes Festival of Creativity. It also confirms what I have long believed to be the single biggest factor in creating great work in an advertising agency (or any other business for that matter).
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.
Andy Davis digs up the underground with Mahala
Andy Davis’s name may forever be associated with the defunct student magazine SL. It really shouldn’t be. The not terribly rebellious and long-dead youth magazine, which he used to edit in the early part of the previous decade, has been properly usurped by the creation of Davis’s own publication – the youth-orientated Mahala magazine and website.
AfrikaBurn, Coconut-Prawn Curry & frozen Tequila
Andrew Whitehouse, Executive Creative Director at FoxP2, attended the AfrikaBurn (a South African take on the famous Burning Man) event held in the Karoo in April. He took some pictures and jotted down some words exclusively for MarkLives.
The Adolf Hitler, James Dean Mash up
‘Whether its software and microchips or music to swing your hips, we’ve got it.’
That’s the line from one of the ‘mash up’ images in a CNA campaign by Jupiter JHB. The campaign morphs together images of famous people, with some interesting results to make the point of CNA’s wide product range.
Listen here: Let’s debate Vivienne Westwood
If you wanted to launch a serious debate on culture, and your name is Vivian Westwood, you would do it using a men’s fashion magazine. Use what you’ve got. Mark admires that.