by Charlie Stewart. Few of us need a crystal ball to forecast that mobile will account for an even larger portion of SA website visits during 2017.
Tag archives: mobile marketing
Ad Contrarian: Mobile Everything Everywhere
by Bob Hoffman (@adcontrarian), San Francisco Bay There is nothing dumber than a magazine with a vision. And there’s no kind of magazine with a vision dumber than a trade magazine with a vision. And there’s no kind of trade magazine dumber than an advertising trade magazine.
So today we are going to discuss an article that wins the triple crown of dumbness — an article with a vision of the future, from a trade magazine, in the advertising field.
The article is called: “MasterCard’s Vision for a Cashless, Cardless, World” and it appeared in Ad Age a while ago.
Like all these pieces it takes the flavor of the week, in this case “mobile,” applies no perspective, and elevates it to the status of earth-shaker. The guy who is peddling this nonsense escapes from the article unchallenged, and we are left with the impression that sometime in the near future we will be living in a “cashless, cardless world.”
Give-away: Quirk Education Mobile Marketing course worth R6200
Quirk Education, MarkLives and TREND are giving away a mobile marketing course form Quirk Education valued at R6200. The course runs from 7 June to July 26. The course is presented entirely online through the Quirk Education Learning Centre – no travel is required.
You will be awarded with a certificate from Quirk Education at the end of the course should you obtain an overall average of 50% or more across the assignments and research project. You will also receive a virtual badge that you can add to your website, blog or social network. The course is endorsed by the Digital Media and Marketing Association (DMMA). This is a valuable prize – please be sure you have the time to complete this course before you enter!
Value of mobile overestimated in the short term, underestimated in the medium term says marketing technologist
by Herman Manson (@marklives) South African born eMarketing technology specialist company Acceleration (not to be confused with Acceleration Media) recently made international headlines when WPP Digital announced it had acquire a majority stake in the business.
The company, launched in Cape Town in 1999, had expanded to offices in Buenos Aires, Dubai, Johannesburg, London and New York and employs 160 marketing technologists. A hundred of them sit in Cape Town. Audited revenues for the year ended 31 December 2011 were US$16.8 million (R141.45 million calculated on an exchange rate of R8.42 to the Dollar).
Initially Acceleration started as a media planning and buying business but thanks to an early relationship with ad server DoubleClick got into the technology solution supplier business while also building a strong knowledge base in analysing and interpreting data. Today the business works not only with Google DoubleClick, Test&Target and are a global platinum Adobe partner
Services on offer include analytics and business optimization, management consulting, marketing campaign support, outsourcing and system integration. For publishers the company offers advertising system architecture, advertising system implementation and integration and related strategic and technical services. Their client list includes The Economist, Sky, UEFA, Fox News, AT&T, Safeway, Standard Bank, ABSA, the Mail & Guardian and many more.
The media business, known as Acceleration Media, was spun off in 2005 in reaction to major media agencies investing in digital capacity and sold to Kagiso in 2008.
Richard Mullins had opened Acceleration’s Johannesburg office in 2000 and today serves as Managing Director, Middle East & Africa (MEA) at Acceleration.
Acceleration opened in Dubai four years ago and it’s become a big growth market for them says Mullins. This is because most major companies active in the Arab world has a presence there. In Africa Kenya and South Africa are the major markets.
Carling Black Label ‘Be the Coach’ case study
A quick snapshot of the Carling Black Label ‘Be the Coach’ case study presented by Lynne Gordon (@lynne_gordon), General Manager – Brandtone South Africa, at Mobile Entertainment Africa.
South Africans are crazy about soccer – 63% are avid soccer fans, and 80% of these are fanatics, spending time weekly supporting their teams.
Every man believes that he can do a better job than the coach. Shouting from the stands or from his couch, his voice goes unheard.
Carling Black Label allows every fan to “Be the coach.”
The challenge: How to we make it possible for every Champion man to coach their team? Mobile is everywhere 27 million South African adults own a mobile phone!
Brianna Graves’ global (ad)venture
Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.
Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.