by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
Tag archives: performance marketing
Can’t touch this — can social results be tangible?
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?
Five tips for effective performance marketing on Facebook
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.
#AgencyFocus: “Creativity without purpose serves no one” — Rogerwilco
by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.
Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.