Clicks ’n Tricks: Performance doesn’t pay off for Adidas

by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.

Can’t touch this — can social results be tangible?

by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?

Neo@Ogilvy global CEO talks up role of emerging markets, mobile

Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.

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