by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
by Kathryn McConnachie. When sales aren’t an option, how else can we make social results tangible and show real value?
by Skye Littlefield. Here are some techniques to ensure you’re reaching the right people on Facebook through performance marketing.
by Sabrina Forbes. Rogerwilco pairs creative with a data-first mindset to all its work as “creativity without purpose serves no one”.
Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.