by Charlie Stewart. Simon Peel, Adidas global media director, made a startling but refreshing confession during a talk at the EffWeek conference mid-October 2019.
Tag archives: adidas
Brand Culture: Brand character and adidas
by DK Badenhorst. Brand character and culture have moved from being high-end brand deliverables to becoming the bread and butter of branding.
Ad of the Week: It’s the future, Jim, but not as we know it
by Oresti Patricios. Strap yourselves in and hold onto your bootstraps: director Terence Neale is back with another movie for adidas Originals.
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Shelf Life: adidas — revolutionising the game
adidas creates it own game; Castrol launches the Vuvu-Lyza; and a new wave of colour from Canon — Cheryl Hunter’s weekly pick of all things new!
Ad of the Week: Infinite possibilities from Adidas
by Oresti Patricios. This week I’m taking a look at Adidas’s bid to capture market share with its ZX FLUX Infinite Possibilities campaign.
Ad of the Week: More than a jersey
by Oresti Patricios (@orestaki) Call them what you will, South Africa’s oldest soccer club, the Orlando Pirates, is part and parcel of SA life and culture. The 140 BBDO TV commercial featured this week is ostensibly to promote the Pirates’ jersey but it does much more than just that.
Africa Style: Colouring outside the lines
by Masingita Mazibuko. Just like my soon-to-be six-year-old and her artwork, several brands have reaped the rewards of their custodians deliberately ‘colouring outside the lines’.
Design Annotator: Music for creative ears and alternative careers
by Uno de Waal (@Unodewaal) This week’s roundup: the multi-talented Louis Minnaar, Lize-Marie Dreyer’s Cool Capital Catalogue, Shaun Oakley’s Killing the Streets, Jordan Metcalf’s #NowPlaying, Eagle Awards 2013 campaign by King James, Mia Ziervogel of Dossier magazine, photographer Pieter Vosloo’s Barefoot, Lost & Hungry blog, and the adidas Originals Run Thru Time campaign.
Design Annotator: Caps, wooden letters and art fair wrap-up
By Uno de Waal (@Unodewaal) This week in Design Annotator: FNB Joburg Art Fair, Swede&CROWE, Chapel (made in Woodstock), Steve Marais, Tigermouse Artist Series 2013, Cell C ‘Believe’ TVC, KIN by Pieter Hugo (Stevenson Gallery), Adidas Run Thru Time, and Hello Ambassador 2013.