by Masingita Mazibuko. In Sliding Doors, a woman’s love life and career both hinge, unknown to her, upon whether or not she catches a train. The audience sees her life play out both ways, in parallel. So, choices — they impact us upon personally. They also impact upon us as marketers.
Tag archives: by Masingita Mazibuko
Africa Style: No-one needs your brand
by Masingita Mazibuko. Wake up and smell the coffee, marketers; no-one really, truly, honestly, genuinely, absolutely needs your brand. That’s why the brand’s relationship with the intended consumer, as well as its product intrinsics, is such a crucial element of the marketing mix.
Africa Style: Fifty Shades of Marketing
by Masingita Mazibuko. For many book readers who are also movie goers, and many movie goers who are not book readers, watching such sexually explicit scenes as described in the book Fifty Shades of Grey could prove an uncomfortable experience in a movie theatre. Is this perhaps why the promoters appear to adopting Fifty Shades of Marketing?
Africa Style: Back to basics
by Masingita Mazibuko. Much as I hate to admit it, the awful truth of today’s marketing environment is that brands are no longer heroes. Instead, the customer reigns and dictates what brands should be.
Africa Style: Colouring outside the lines
by Masingita Mazibuko. Just like my soon-to-be six-year-old and her artwork, several brands have reaped the rewards of their custodians deliberately ‘colouring outside the lines’.
Africa Style: The emotion of marketing
by Masingita Mazibuko. It was only recently that a certain Armin van Buuren piqued my curiousity. While listening on the sidelines to conversations that were raw with emotion and desperate to share, I was struck by how useful emotion as a tool is for marketers.
Africa Style: Marketing to a triumphant beat
by Masingita Mazibuko. Say what you like about the Beats by Dr Dre earphones but don’t negate all that Andre Romelle Young aka Dr Dre has learnt about being consistent and using all the weapons at his disposal to take his brand to the next level. So what are these marketing lessons?
Africa Style: Social and the lost art of conversation
by Masingita Mazibuko. How does a brand get noticed in a world where people are swamped by stimuli or, in another, where they have opted not to engage with devices and the media that they deliver?
Africa Style: Hats off to home-brewed ads and marketing
by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Africa Style: Going beyond the Big Idea… to just play
by Masingita Mazibuko. In the marketing world, we often talk about the ‘Big Idea’. This is a term that I believe is possibly misleading, and perhaps results in us considering things which have the potential to create real changes as inane and dumped.