by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.
Tag archives: Give that man a Bell’s
Ad of the Week: Give those ad makers a Bell’s!
by Oresti Patricios (@orestaki) Yes, the Bell’s Whisky TVC “The Reader” is a sentimental advert, but it is so astutely crafted by King James and Greg Gray of Velocity Films that it comes across as completely authentic and heart-warming. And, considering the problem of adult illiteracy in the country, the Bell’s commercial proffers an inspiring message.