#AdoftheYear: Top 10 Best South African Ads of 2014 [ads 5-2]

by Oresti Patricios (@orestaki) Emotion — that’s the one thing in common with the ads at the top of the pile for 2014’s #AdoftheYear. All of these entertain, but are remarkable because they connect to human feelings. So let’s continue with the countdown.

Ad of the Week: Mzansi standing together

by Oresti Patricios (@orestaki) The art of photography is sometimes forgotten in this Instagram-age of automated filters and point-and-click cameras. So it’s refreshing to see projects such as ‘I See a Different You’, and it’s heartening that these young artists are being taken seriously by a brand such as Grant’s Whisky, which has stepped up to sponsor a dedicated project.

Africa Style: Hats off to home-brewed ads and marketing

by Masingita Mazibuko. There is something about the familiar that feeds our soul, makes us feel connected, safe and emotionally committed. At the risk of sounding ‘Afropolitan’, I do believe there is something about home-brewed that really moves the needle when it comes to advertising.

Ad of the Week: I see a different Brand Soweto

by Oresti Patricios (@orestaki) Three Soweto residents named Vuyo Mpanthsa, Justice Mukheli and his twin brother Innocent, decided to do something about the unfair image Soweto has accrued with a project they call, “I See a Different You”. This isn’t, strictly speaking, an advertising campaign, but it has so much to teach marketers that it is worth looking at.

Design Annotator: a Photography Trio, Young Illustrators and a new Allan Gray TVC

Design Annotator with Uno de Waal is a new column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by Publisher Uno de Waal.

At 10and5 we are still continuing with our Young South Africa series – our feature on young people in South Africa doing some really interesting and creative projects. We’ve featured the guys from I See A Different You a few times in the past, but we couldn’t pass them up for a feature this month. Alexander’s Band is a new illustration representation studio that aims to promote the best of the best – they would definitely be a useful resource for agencies looking for brilliant illustration work. The new moving billboards by King James for Allan Gray has evoked some controversial discussion on the site – have a look and weigh in your opinion.

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