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MarkLives Shelf Life slider 20 February 2018

Shelf Life: New Afro-optimistic perspective with Scottish Leader

  •   20 Feb 2018
  •   0
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Cheryl Hunter (shelflife at marklives.com)’s weekly pick of all things new — product, packaging, design, insight, food, décor and more!

  • Scottish Leader, I See A Different You inspire afro-positivity
  • SA’s first isiZulu-speaking doll from Prima
  • China challenges the Range Rover Sport

A different perspective

Whiskey brand Scottish Leader, together with creative collective, I See A Different You, is bringing South Africans a new Afro-optimistic perspective— through interpreting and expressing the unique beauty and dynamism of SA and inspiring others to do the same.

Scottish Leader and I See A Different YouConceived and produced in association with FCB Cape Town, the campaign will be rolled out in various phases, starting this month with an out-of-home billboard campaign.

“The choice of locations for the campaign visuals had to be distinctive, as well as capture the reality, vibrancy and essence of township lifestyle, as can be seen in the scenes reflecting a typical game of pool, a spaza shop, the distinctive roofs of Kliptown in Soweto, and the Alexandra township, amongt others,” explains Paul Carstens, FCB Cape Town creative director.

Born and bred in Soweto, Gauteng, the internationally acclaimed I See A Different You duo, featuring Innocent Mukheli and Vuyo Mpantsha, shot to fame through their photographic blog launched in 2011.  Born of a desire to show a different Soweto — their Soweto — to the world, their success made way for a broader focus to showcase the South African experience and its striking diversity in their signature style.

Says Meryll Stocks Roos, Scottish Leader marketing spokesperson, “The I See A Different You philosophy beautifully mirrors the Scottish Leader ethos of viewing things from a new perspective to discover richer possibilities. It therefore made sense for us to team up and intensify the expression of a shared narrative.”

Mukheli agrees, “In essence, both brands stand for positive change. Only when you look at the world differently can you bring about positive and meaningful change.”

scottishleader.co.za • Facebook • Twitter
iseeadifferentyou.com • Facebook • Instagram
fcb.com/location/cape-town • Facebook • Twitter • Ramify

 

Baby babble

Baby Thando is the world’s very first isiZulu-speaking doll, made with South African children in mind and offering an educational aspect as well as toy time.

https://youtu.be/Qo4K2Q182z0

The doll speaks 25 phrases, first in English, then followed by the same phrase in isiZulu. Phrases include: “I love you/Ngiyakuthanda” and “I’m hungry/ Ngilambile.”

Baby Thando is designed to be a soft-bodied doll with a skin tone that South African kids may identify with — something which Sphe Zikode, Prima Toys brand manager, says was an extremely important factor during the design stages of the product.

There are two other dolls in Prima Toys’ Baby Love range, Baba Tasha and Baby Bella, which speak 50 phrases in Afrikaans and English respectively.

primatoys.co.za • Facebook • Twitter

 

Last stop Heaven’s Gate

Following on from the Pikes Peak, Empty Quarter and Inferno Downhill challenges, Range Rover Sport has released the latest in its Driven Challenges series, this time in the highlands of China: Dragon Challenge.

The new episode sees the Range Rover racing up the 99 turns of Tianmen Shan Big Gate, the winding mountain road heralded as one of the most dangerous and spectacular in the world, and then go on to tackle the 999 steps of Tianmen Mountain. 2017 Le Mans 24-hour winner, Ho-Pin Tung, is the driver who challenges the near 45-degree feat.

Spark44, Jaguar Land Rover’s creative agency, conceptualised and produced the campaign that will feature across TV, print, OOH, mobile and digital, and will be further enhanced through social media. Say Spark44 CCO, Brian Fraser, “This was the most challenging challenge of the four. It was touch-and-go at some points and we were genuinely concerned whether we would do it or not. But the Range Rover Sport came through again.”

spark44.com • Facebook • Twitter
jaguarlandrover.com • Twitter

 

Cheryl HunterShelf Life is MarkLives.com’s weekly column covering all things new. Notify us of yours at shelflife at marklives dot com. Want to sponsor Shelf Life? Contact us here.

Cheryl Hunter (@cherylhunter) has written for the South African media, marketing and advertising industries for more than 15 years. A former editor of M&M in Independent Newspapers and contributor to Bizcommunity, AdFocus, AdReview and the Ad Annual, she has also produced for various television networks and currently consults on communication strategy and media liaison.

— Sign up now for the MarkLives email newsletter every Monday and Thursday, now including headlines from the Ramify.biz company newsroom service!

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Columns

  • #AdChamps, #AdOfTheWeek & #AdOfTheYear
    #AdChamps, #AdOfTheWeek & #AdOfTheYear
  • #AgencyLeaders – Most Admired Poll
    #AgencyLeaders – Most Admired Poll
  • #CoronavirusSA – Special Section
    #CoronavirusSA – Special Section
  • #CustomerFirst – Craig Hannabus
    #CustomerFirst – Craig Hannabus
  • #NotSoOrdinary – Taazima Kala-Essack
    #NotSoOrdinary – Taazima Kala-Essack
  • #TheInterlocker – Emma King
    #TheInterlocker – Emma King
  • #Transformers Transform 2020
    #Transformers Transform 2020
  • #WritersBlock – Tiffany Markman
    #WritersBlock – Tiffany Markman
  • An Accountant in Adland – Siwe Lawrence
    An Accountant in Adland – Siwe Lawrence
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Campaigns – MarkLives
    Campaigns – MarkLives
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Curiosity – Marguerite Coetzee
    Curiosity – Marguerite Coetzee
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Books & Research
    Extracts — Books & Research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • Hard Relate – David Alves
    Hard Relate – David Alves
  • Herding Words – Wendy Shepherd
    Herding Words – Wendy Shepherd
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Mission – Tom Fels
    Mission – Tom Fels
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • SA TV Ratings – MarkLives
    SA TV Ratings – MarkLives
  • Spotlight – MarkLives
    Spotlight – MarkLives
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    The Martini Shot – Bobby Amm
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    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Watched – Richard Lord
    Watched – Richard Lord
  • WTF?! – Leigh Tayler
    WTF?! – Leigh Tayler
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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    Zeitgeist of Now – Jason Stewart
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