by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
Tag archives: Afrocentric brands
Africa Style: No-one needs your brand
by Masingita Mazibuko. Wake up and smell the coffee, marketers; no-one really, truly, honestly, genuinely, absolutely needs your brand. That’s why the brand’s relationship with the intended consumer, as well as its product intrinsics, is such a crucial element of the marketing mix.