by Lynne Gordon. Marketers need to embrace new constructs to create “man-vertising” that speaks to new ideas of masculinity.
Tag archives: Homegrown
Homegrown: Better together — the power of the crowd
by Lynne Gordon. How may brands leverage the growing power of the collective? Options include crowd-proofing, crowd-sourcing and crowd-creating.
Homegrown: Brand character — personality-fuelled power to brands
by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?
Homegrown: The power of the pack
by Lynne Gordon. I don’t eat jam. But the power of packaging at padstals draws me in every time.
Homegrown: Sho’t Left — the rise of the African brand
by Lynne Gordon. As an African identity grows and thrives, brands will need to consider their role in an African future.
Homegrown: Renewing the romance for brands
by Lynne Gordon. How do great brands keep relationships fresh?
Homegrown: In advertising, gratitude is making a comeback
by Lynne Gordon. If 2016 is set to be shaped by the resurgence of gratitude as a mainstream cultural force, South Africans should be set to lead the way.
Homegrown: Rewriting the rules — the growth of value brands
by Lynne Gordon. Designing a value brand to win on affordability is easier said than done — and the leaders are those who play by a new set of rules.
Homegrown: The brands that make Mzansi magic
by Lynne Gordon. What is it that makes a brand a homegrown South African icon?
Homegrown: Inspiring South African brand collaborations
by Lynne Gordon. The same spirit of collaboration and unusual partnering in SA DNA is growth-fuel for brands courageous enough to embrace it.