Sanlam collaborates with Laduma Ngxokolo, new look and feel for OUTsurance, and Kulula launches Flying 102 — Cheryl Hunter’s weekly pick!
Tag archives: outsurance
Outrage at #OUTsurance — a turning point for adland
by Monalisa Zwambila. The OUTsurance Father’s Day debacle brings to the fore the need to lobby more aggressively for black representation.
Homegrown: Rewriting the rules — the growth of value brands
by Lynne Gordon. Designing a value brand to win on affordability is easier said than done — and the leaders are those who play by a new set of rules.
Lead with care
Can an elaborate employment branding strategy be successful if managers suck? Probably not, which is why leadership is closely linked to successful employment branding and employee relationships. The implications for any business are potentially far-reaching.