by Marguerite Coetzee. Increasingly, our role as marketers is to not only uncover the future but to prepare brands and companies for it, and to help them shape the future they want.
by Herman Manson. Over the course of 20 years, King James Group has established itself as one of the creative drivers in the South African agency market.
by Oresti Patricios. Do you sing in the shower? Sanlam, City of Cape Town, Cape Town Tourism and King James Group think you should — and here’s a song or two to keep that shower short and save water.
Sanlam collaborates with Laduma Ngxokolo, new look and feel for OUTsurance, and Kulula launches Flying 102 — Cheryl Hunter’s weekly pick!
Egg Films brings the Bobtail journey alive, Sanlam’s new platform surprises, and Hug in a Mug expands coffee category — Cheryl Hunter’s weekly pick!
Two Zeroes, one Hero — DWS, IKEA Italy and Gumtree SA — and the VW scandal and One Rand Man’s Grand Prix from IPRA!
by Herman Manson. MetropolitanRepublic has lost the FNB account, MarkLives.com has learned, which FNB has moved to FoxP2 Group.
by Oresti Patricios (@orestaki) Last month was ‘National Savings Month’ – and while it may have passed the attention of some of us who are just too busy earning a living to notice such things Sanlam took full advantage of the occasion by plugging this into its ongoing ‘Wealthsmiths’ campaign.
by Oresti Patricios (@orestaki) It has been a trend lately for ads to look back at ‘the old days’ with a strong sense of nostalgia. This week we go ‘retro’ again, with an ad from King James Group that harks back to the ’60s: Sanlam’s ode to youth and the patience that’s required to build wealth in the long term.
by Herman Manson (@marklives) Sanlam, the listed South African financial services group, has announced a brand refresh and updated positioning. The group will sport a refreshed logo and a new payoff line, as well as a new brand architecture and communication aimed at a younger audience, according to Yegs Ramiah, chief executive of Sanlam Brand.