Ad of the Week: The power of sudden impact [graphic]

by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.

Ad of the Week: Exploring the night

by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.

Playboy SA ad gets 400 000 YouTube views in 10 days

Great new ad from Y&R for Playboy South Africa showing “how women’s hairstyles have influenced men over the years.” Yeah you need to see the spot to get the punchline. More than 400 000 others have in only 10 days it has been online.

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