by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
by Oresti Patricios. South Africans love soap operas and WhatsApp. King James has traded on these two insights for a campaign for Sanlam.
Egg Films brings the Bobtail journey alive, Sanlam’s new platform surprises, and Hug in a Mug expands coffee category — Cheryl Hunter’s weekly pick!
by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to consumers.
by Herman Manson (@marklives) WeChat, a social media and messaging app backed locally by media giant Naspers, entered the South African market in 2013. WeChat South Africa MD Brett Loubser says the local business spent its first year focused on brand building and gaining traction with new users.
by Paul Jacobson (@pauljacobson) he popular mobile and multi-platform messaging service, WhatsApp, was investigated recently by the Office of the Privacy Commissioner of Canada and the Dutch Data Protection Authority for apparent violations of Canadian and Dutch privacy laws. The investigation found a number of violations and the Canadian Privacy Commissioner released an update on 28 January 2013 reporting back on the violations which have since been addressed and those which remain unresolved.
Most of the 67 000 delegates to the recently held Mobile World Congress in Barcelona were there to make business decisions about their future investments in smartphones, tablets and other mobile devices and applications.
Nokia have embarked on the road to restoring the brand’s image in South Africa. Gerard Brandjes, Nokia General Manager for East and Southern Africa, discusses the challenges with ARTHUR GOLDSTUCK.
The outage that has rendered BlackBerry Internet Service all but unusable across Africa, Europe and the Middle East has highlighted the need for options and alternatives. ARTHUR GOLDSTUCK offers a quick guide to a life without BBM.
Last week MXit was bought out by Alan Knott-Craig Jr’s World of Avatar – at a time when it faces its greatest challenges. He talks frankly about competing with BBM and WhatsApp – and more – with ARTHUR GOLDSTUCK.