by Paulo Dias. How are radio stations using the messaging platform on-air and does it offer any possibility for advertisers?
Tag archives: whatsapp
Ad of the Week: Sanlam’s WhatsApp soapie is a first for SA
by Oresti Patricios. South Africans love soap operas and WhatsApp. King James has traded on these two insights for a campaign for Sanlam.
Shelf Life: Mortimer Harvey sends Bobtail on a journey
Egg Films brings the Bobtail journey alive, Sanlam’s new platform surprises, and Hug in a Mug expands coffee category — Cheryl Hunter’s weekly pick!
Media Redefined: WhatsApp’s perfect media strategy
by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to consumers.
WeChat South Africa wants your brand
by Herman Manson (@marklives) WeChat, a social media and messaging app backed locally by media giant Naspers, entered the South African market in 2013. WeChat South Africa MD Brett Loubser says the local business spent its first year focused on brand building and gaining traction with new users.
Tech Law: Is WHATSAPP violating your privacy rights?
by Paul Jacobson (@pauljacobson) he popular mobile and multi-platform messaging service, WhatsApp, was investigated recently by the Office of the Privacy Commissioner of Canada and the Dutch Data Protection Authority for apparent violations of Canadian and Dutch privacy laws. The investigation found a number of violations and the Canadian Privacy Commissioner released an update on 28 January 2013 reporting back on the violations which have since been addressed and those which remain unresolved.
Angry Birds and the battle for consumer hearts
Most of the 67 000 delegates to the recently held Mobile World Congress in Barcelona were there to make business decisions about their future investments in smartphones, tablets and other mobile devices and applications.
Nokia re-invented in South Africa
Nokia have embarked on the road to restoring the brand’s image in South Africa. Gerard Brandjes, Nokia General Manager for East and Southern Africa, discusses the challenges with ARTHUR GOLDSTUCK.
A quick guide to a life without BBM
The outage that has rendered BlackBerry Internet Service all but unusable across Africa, Europe and the Middle East has highlighted the need for options and alternatives. ARTHUR GOLDSTUCK offers a quick guide to a life without BBM.
Knott-Craig Jr on the future of Mxit
Last week MXit was bought out by Alan Knott-Craig Jr’s World of Avatar – at a time when it faces its greatest challenges. He talks frankly about competing with BBM and WhatsApp – and more – with ARTHUR GOLDSTUCK.