by Mimi Nicklin. Stilted content at speed doesn’t sell, whatever medium we put them on. Stories do.
Tag archives: media strategy
Media Redefined: Why underarm serves don’t win tennis matches
by Martin MacGregor. It seems simple but, too often, tactics are discussed first and strategy is retrofitted. The result? Failed campaigns, normally.
Media Redefined: WhatsApp’s perfect media strategy
by Martin MacGregor. Just like when you’re on WhatsApp, a brand has a choice in how it’s going to talk to consumers.
Media Redefined: Composing the perfect media strategy
by Martin MacGregor. To base a decision upon the number of media is extremely dangerous.
New boutique media agency wants to liven up its sector
by Herman Manson. This new agency plans to steal the limelight as it promises clients a more-strategic approach and staff a dynamic work environment.
Neo@Ogilvy global CEO talks up role of emerging markets, mobile
Neo@Ogilvy’s global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.