Shelf Life: New eco-friendly household cleaning range

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: a safe and green new probiotic-based range in household cleaners; Mxit cashes in at the till; and Kiehl’s gets in on the action.

Louise Marsland & MarkLives launches TREND.

MarkLives and well respected marketing and media commentator and editor Louise Marsland have teamed up to launch an exciting new market intelligence resource to the advertising, media and marketing communications industry in Southern Africa.

TREND. brings together the research savvy of Marsland with MarkLives’ cool and sexy take on the modern advertising world. TREND. launched this morning at and will focus on trend forecasting, in-depth reports, insight and analysis relevant to the broader marketing industry.

The site will serve as a central curated resource for local and international marketing and media research as well as create its own unique in-depth reports that sources and charts influential modern trends marketers and their agencies need to note.

As with MarkLives, TREND. will will offer its content free of charge, and will be supported by site and report sponsors. Ornico, Quirk, Machine Agency, 60layersofcake Cape Town and John Brown Media are the founding landing page sponsors for the site.

The first in-depth Dissect report to be published on TREND. focuses on socialising the enterprise. Compiled by Marsland and sponsored by Quirk, the report, which runs to over 11 000 words, sets forth the effects of a socialised consumer base on the modern enterprise. Content is broken in readily digestible pieces for the busy executive.

Social media is not about a suite of social networks and tools writes Marsland. “It is now about the social enterprise, the brand that integrates social across all platforms of engagement. It is about living social.”

Social secrets of the digital divide

by Arthur Goldstuck (@art2gee) Our society is held back by many digital divides. Those who have computers and those who don’t. Those who have Internet access and those who don’t. Those who create mobile apps in their spare time and those who are over 21.

Seriously, though, the digital divide is real, it’s a drag on the economy, and it exacerbates the gap between the haves and have-nots.

The one digital divide that has been crossed, however, is the gap between those who could afford a communications device called a phone, and those who could not. Today, 80% of South Africans have a phone. That’s the good news. The better news is that, as the average phone becomes more advanced, it becomes a tool to help users cross several other digital divides.

The findings of the South African Social Media Landscape 2012 study, released by World Wide Worx and Fuseware, reveals startling secrets of social South Africa.

The key findings of the research were that, at the end of August, 5.33-million South Africans were using Facebook on the Web, 4,6-million were on WhatsApp ,2,43-million on Twitter, 1,9-million on LinkedIn. A huge 9,35-million were active on Mxit.

Because Facebook does not measure mobile-only usage among those who have registered via their cellphones, however, the full extent of its penetration is significantly understated: primary research by World Wide Worx shows that 6.8-million people were accessing Facebook on their phones in mid-2012.

Angry Birds and the battle for consumer hearts

Most of the 67 000 delegates to the recently held Mobile World Congress in Barcelona were there to make business decisions about their future investments in smartphones, tablets and other mobile devices and applications.

South Africans embracing mobile apps

The latest download statistics from the Vodacom App Store reveal much about The South African mobile market and its users, writes ARTHUR GOLDSTUCK.

Nokia re-invented in South Africa

Nokia have embarked on the road to restoring the brand’s image in South Africa. Gerard Brandjes, Nokia General Manager for East and Southern Africa, discusses the challenges with ARTHUR GOLDSTUCK.

Knott-Craig Jr on the future of Mxit

Last week MXit was bought out by Alan Knott-Craig Jr’s World of Avatar – at a time when it faces its greatest challenges. He talks frankly about competing with BBM and WhatsApp – and more – with ARTHUR GOLDSTUCK.

The myth of the ‘digital born’

Are children really “digital born”? ARTHUR GOLDSTUCK argues that this fondly held belief is a myth. He suggests a tool used by kids that adults can also embrace to become “digital made”.

Brianna Graves’ global (ad)venture

Brianna Graves has set out to discover the true state of global advertising by packing her bags, taking her savings, and getting on a plane. Travelling to six top ad agencies in six countries, including so far South Africa (where she spent a month with Hunts at its Jozi, Cape Town and Durban offices) and Canada (where she joined TAXI), Graves is documenting her experiences online at The Saturn Return Project.

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