Brett Loubser, Head of WeChat Africa talks about: how WeChat is a social communications platform; the countries WeChat is focusing on growing in; how South African “shock jock” Gareth Cliff used it to launch an online radio station called Cliff Central; and its use as a second screen by the Big Brother series in South Africa.
Tag archives: Brett Loubser
WeChat South Africa wants your brand
by Herman Manson (@marklives) WeChat, a social media and messaging app backed locally by media giant Naspers, entered the South African market in 2013. WeChat South Africa MD Brett Loubser says the local business spent its first year focused on brand building and gaining traction with new users.