Ad of the Week: Exploring the night

by Oresti Patricios (@orestaki) We love campaigns that use new media (sometimes along with ‘old’ media) in innovative and interesting ways. Smirnoff has raised the bar with a multi-channel campaign that promotes one of its more club-oriented products — Smirnoff Ice Double Black with Guarana.

Ad of the Week: Don’t skip this

The ad is very simple. It’s a close-up shot of a seatbelt buckle, as it is being fastened. The copy that follows is: ‘A few seconds you just can’t skip.’ This is followed briefly by the Ford logo; the five seconds is up, and the YouTube ‘Skip’ button appears.

Design Annotator: Arms trade art, kids’ typography and fast food t-shirts

by Uno de Waal (@Unodewaal) We’re excited to be back in action on 10and5! Take a look at: South African artist and filmmaker Ralph Ziman’s “Ghosts”; self-taught photographer Lindsey Appolis; JWT Cape Town’s Letter to Santa for Kalahari.com; 2Bop and Muti’s all things tasty collaboration, illustrator, graphic designer and art director Graham Paterson; 140BBDO’s campaign for Metropolitan; Doom Death Matches by TBWA\Hunt\Lascaris; and graphic designer and photographer Maria John.

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