Ad of the Week: The power of sudden impact [graphic]

by Oresti Patricios. Y&R Cape Town and Egg Films’s short for Safely Home strikes home hard. Really hard.

Adlip: Most powerful road safety ad created by a non-advertising guy…

by AdLip (@adliptweet) Since its release, ‘Embrace Life’ has exploded around the world with its positive message encouraging people to wear their seat belts. The “always wear a seatbelt” ad quickly became a worldwide viral smash, gathering over 11.8 million views on YouTube alone in t10 months, along with international wins.

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