by Herman Manson. Thanks to SA startup Delvv.io, advertising and branding have an effective new way of crowdsourcing research feedback.
Tag archives: crowd-sourcing
Homegrown: Better together — the power of the crowd
by Lynne Gordon. How may brands leverage the growing power of the collective? Options include crowd-proofing, crowd-sourcing and crowd-creating.
Meet an upgraded Springleap and its meta-consumers
by Herman Manson (@marklives) Once Springleap was famous for the funky but rather expensive T-shirts it produced through crowd-sourced design. Now the business has dropped T-shirts and embraced a new research-centric role under Trevor Wolfe.