Andy Rice reflects upon the disproportionate impact of small things on people’s perceptions of brands.
Tag archives: packaging
Homegrown: The power of the pack
by Lynne Gordon. I don’t eat jam. But the power of packaging at padstals draws me in every time.
Green Sky Thinking: To package or not to? That is the question!
by Colwyn Elder. The over-packaging debate was recently reignited by a photograph of pre-peeled mandarins sold in plastic containers.
Shelf Life: KFC surrenders the Colonel
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches:
KFC puts aside its iconic branding to promote hunger relief; Clorets breathes new life into Alex; Google and KitKat collaborate; Brand Union explains the new Vodafone ‘Power of Red’; and Kiehl’s finally opens up in Cape Town.
Shelf Life: Snapp! It’s a win for Hardy Boys!
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
A couple of international awards, a new baby range coming soon and attempts to promote the humble rice flour as a wheat and gluten alternative.
Shelf Life with Louise Marsland
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
Zoom Advertising does some navel gazing and decides to go proudly-ZA; McNab’s foodbars redesign to keep in touch with their African roots – and spices; a host of new product launches left over from 2012; and our first packaging fail for the new year…