by Bradley Elliott. We speak to Veldskoen co-founder, Nic Latouf, about ecommerce and going global in this sixth Only Connect podcast episode.
Tag archives: south african brands
Homegrown: The brands that make Mzansi magic
by Lynne Gordon. What is it that makes a brand a homegrown South African icon?
Fair Exchange: SA brands and SA consumers — deuce
by Erna George. Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas).
Tuned: Authenticity the ‘BOS’
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction. Hands down, a Corona and pair of Havaianas are far more — well, far more. And local brands can deliver the ‘gees’, too.
A history of brands and branding in South Africa
An exciting new addition to South Africa’s marketing literature come in the form of the recently published From Groot Constantia to Google: 1865 to 2010 – a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.