by Bradley Elliott. We speak to Veldskoen co-founder, Nic Latouf, about ecommerce and going global in this sixth Only Connect podcast episode.
by Lynne Gordon. What is it that makes a brand a homegrown South African icon?
by Erna George. Do you remember, years ago, that sense of embarrassment when a brand or experience in South Africa did not deliver? The dread that many came to expect — that SA products, service or experiences would not match up to global. I love the fact that this is declining (at least in some areas).
by Thabang Leshilo (@Thabang_Leshilo) South Africa’s emerging middle market is being short-changed by the mass-produced, ubiquitous global brands, and it should look to brands that espouse authenticity for greater satisfaction. Hands down, a Corona and pair of Havaianas are far more — well, far more. And local brands can deliver the ‘gees’, too.
An exciting new addition to South Africa’s marketing literature come in the form of the recently published From Groot Constantia to Google: 1865 to 2010 – a colourful history of brands & branding in South Africa by Affinity Advertising & Publishing.