by Bradley Elliott. We speak to Veldskoen co-founder, Nic Latouf, about ecommerce and going global in this sixth Only Connect podcast episode.
Tag archives: global brands
Fair Exchange: Nurturing & growing global brands in SA
by Erna George. Global ties in any form are tough to manage — don’t underestimate the impact of the change in focus or emphasis in your planning but enjoy the ride.
Fair Exchange: Your brand in Africa — global guest or global bully?
by Erna George. One of my pet hates is those global brands who arrive on our shores thinking they can fill a gap in any market in Africa without altering their product, packaging or communication. While possibly an acceptable position in 1995 when our country was making its way back into the global economy, this has been a no-no for some time.