by Erna George. Global ties in any form are tough to manage — don’t underestimate the impact of the change in focus or emphasis in your planning but enjoy the ride.
Tag archives: localisation
African Echo: Uganda — how do you localise when we’re all similar?
by Siwe Thusi. As my stay in Kampala unfolded, I found it more and more fascinating that traditional marketing has taught us to look for the differences between people — when we should be doing the opposite.