by Nicole van Wyk. I can’t be the only one who’s been irked by the recent surge of brands online speaking in the first person.
Tag archives: brand personality
But Does It Work: Advertising with brand personality
Andy Rice draws upon examples such as Nando’s and Netflorist to encourage brands to explore their personalities more.
Homegrown: Brand character — personality-fuelled power to brands
by Lynne Gordon. We’re a nation big on ‘character’, so how do brands identify and maximise a brand character that really works?
Brand Politics: How to work with powerful personal brands
by Alistair Mackay (@almackay) Helen Zille’s news last month that she would not be standing for re-election as the leader of the Democratic Alliance surprised almost everyone who heard it. With no obvious replacement with her kind of stature or experience, it makes you realise how risky it can be to have such concentrated brand power in the leader of an organisation.
Brand Culture: Brands need personality
by DK Badenhorst. Brand characters are not developed by committee; they aren’t even developed by one person — they are people. This idea came to life again two weekends ago when I saw the Amazon Echo commercial. It hasn’t been a well-received production…