Branding and advertising expert, Andy Rice (@ricecommaandy), draws upon examples such as Nando’s and Netflorist to encourage brands to explore their personalities more. He goes so far as to quote David Ogilvy’s famous line: “You can’t bore people into buying your product!”
Catch ad and branding critic Andy Rice (@ricecommaandy) on the #ButDoesItWork feature on 702 (@Radio702) and Cape Talk (@CapeTalk). Every week on The Money Show on a Tuesday evening just after 7pm, he unpacks the tricks of the advertising and brand communications world, SOME of which work but MANY of which don’t! Produced by Primedia Broadcasting’s Gary Oberholzer (@goberholzer). For more, go to Facebook.
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