by Lynne Gordon. As we observe the crusade against carbs, as marketers, how responsive should our brands be to the latest trends to remain vibrant and relevant in the storm of popular influence?
Tag archives: Homegrown
Homegrown: Brand-building for busy lives
by Lynne Gordon (@lynne_gordon) Everywhere on the roadside of Mzanzi life are the masters of ‘in-between’ — small businesses that make our busy lives simpler, fast and better. And as our lives grow more manic, it’s brands which enable this seamless flexibility that will create new opportunities to win consumers’ love and loyalty.
Homegrown: #Popup store nation
by Lynne Gordon (@lynne_gordon) From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.
Homegrown: Reinventing reasons to believe
by Lynne Gordon (@lynne_gordon) The ‘Reason to Believe’ — that building block of classical marketing concepts — has long been a topic of debate among brand-builders. Does my brand need one? What’s the most convincing choice of Reason to Believe (RTB)? And how should I communicate it in a compelling way?
Homegrown: Market-stall philosophy and the values-driven brand
by Lynne Gordon (@lynne_gordon) Artisan markets and food stalls seem to be flavour of the day in Jozi. Here, and increasingly in the world of big brands, values are the new differentiator that attract attention, create trial, and build tribes of advocates.
Homegrown: Lessons from the streetside hair salon
by Lynne Gordon (@lynne_gordon) For marketers, the new marketing landscape requires new skills; for organisations, it demands new ways of working. But for the neighbourhood salon owner, it’s business as usual — providing gritty lessons in the art of customer-experience management.
Homegrown: Lessons from the roadside
by Lynne Gordon (@lynne_gordon) They’re everywhere — small homegrown businesses that pop up along the roadside of busy life in Mzansi. And, for the marketer, closer inspection reveals lessons from the roadside that are as relevant in the boardroom as they are in the backstreets.