Andy Rice evaluates the success of experiential spaces that have popped up recently.
Tag archives: pop-up stores
Homegrown: #Popup store nation
by Lynne Gordon (@lynne_gordon) From the trendy Union Bar to the #PLAYWITHOREO Pop-up Café, pop-up stores are taking Mzansi by storm and gathering momentum as the new face of instant retail. But pop-up is not new to the backstreets of South Africa.