by Gau Narayanan. Let’s look at what kind of work works before I try and explain why it does and the implications for marketers and agencies.
Tag archives: emotion in marketing
Africa Style: The emotion of marketing
by Masingita Mazibuko. It was only recently that a certain Armin van Buuren piqued my curiousity. While listening on the sidelines to conversations that were raw with emotion and desperate to share, I was struck by how useful emotion as a tool is for marketers.