by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
Tag archives: distinctive brands
Africa Style: Commitment to the cause
by Masingita Mazibuko. In Sliding Doors, a woman’s love life and career both hinge, unknown to her, upon whether or not she catches a train. The audience sees her life play out both ways, in parallel. So, choices — they impact us upon personally. They also impact upon us as marketers.