by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
by Mark Eardley. I’m astonished that anybody didn’t already understand the massive commercial importance of brands in B2B.
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.