by Mark Eardley. I’ve been reading a lot in the B2B marketing media about “distinctiveness”. It’s all proclaiming the higher branding power of being distinctive, rather than merely different.
Tag archives: B2B brands
Back2Basics: Your B2B brand — profit-pumping heart or transplant patient?
by Mark Eardley. I’m astonished that anybody didn’t already understand the massive commercial importance of brands in B2B.
Brands & Branding: Positively different vs commercially irrelevant
by Mark Eardley. B2B brands, in the words of Jack Trout, must differentiate or die.