by Masingita Mazibuko. When it comes to marketing budgets, these are often financially ambitious and informed by the principle that, with more money, one can do that much more.
Tag archives: by Masingita Mazibuko
Africa Style: To put out to pitch, or not?
by Masingita Mazibuko. Six months ago, when I told a colleague-cum-BTL-agency-owner about my move from an agency to a client organisation, the conversation naturally evolved into a debate concerning how to tackle any new work that needed to be done; that is, to put it out to pitch, or not.
Africa Style: The art of ukushela — ‘courtship’
by Masingita Mazibuko. A fantastically intelligent friend of mine is ever at the mercy of eager men yearning for her attention. Some are suave, having mastered the art of ukushela, or courtship. Others, well, the art of courtship seems to elude them. In my opinion, courtship is no different to what we do when we seek to recruit consumers and build their relationships with our brands.
Africa Style: Target markets — what do you see?
by Masingita Mazibuko. Do I experience ads in the same way in which you do, your neighbour does, Brand X’s private clients do? Are we a largely homogenous target market? And if we are, will we remain so for the foreseeable future?
Africa Style: Managing comeback kids
by Masingita Mazibuko. Whether it is heroes of the silver screen, toys or clothing, many a brand of yesteryear is making a resurgence and winning a place in our hearts all over again. This re-emergence of brands deserves consideration, for there are those instances when it has been botched, and those when it has succeeded stunningly.
Africa Style: It is time for Africa (to do it for itself)
by Masingita Mazibuko. There is a challenge facing Africa. It is time for Africa to not lie passively waiting for the world to descend upon it but rather take proactive steps ensure its distinct qualities are appreciated worldwide.
Masingita Mazibuko: A story tells many tales
by Masingita Mazibuko. Storytelling is a core characteristic of African culture, used to expound wisdom. A story captures one’s imagination, inviting one into another world. It is within this world an understanding of the truth comes to life and one takes ownership. Here lies the value of stories for brands. Inherent in the brand story is character. Character helps reveal the bigger story that is worth telling.
Africa Style: Social context and your brand
by Masingita Mazibuko. Given the prevailing megatrends of Tech Life and Social Cohesion, the increasingly important role of Tech Life in enabling social cohesion is becoming clearer.
Africa Style: How the NFL stretched its brand, and why you should too
by Masingita Mazibuko. These are those brands that have stood the test of time but must still deliver growth in the current market. This growth should be achieved without detracting from or disparaging the personality created for the brand by great marketers through the years.
Africa Style: Afro-Gangnam Style — seeking out real relevance
by Masingita Mazibuko. Putting Gangnam Style in context in our nation, how does one ensure that this is not lost in the melting pot of colour at end of the rainbow? There is an increased desire for self-definition, recognition and acknowledgement.