Design Annotator with Uno de Waal is a column featuring the top design work from South Africa’s biggest online creative showcase, Between 10 and 5, curated by publisher Uno de Waal (@Unodewaal).
Finally, our craziest two weeks have come and gone and we can relax again. The end of September seems to be the most creative, yet chaotic, time of the year.
In between The Loerie Awards that brings the advertising world to a standstill, the week after sees the art world come together for the FNB Joburg Art Fair. String in a couple of other events such as Str.Crd and the new Hello Ambassador conference in Pretoria, and you have a recipe for creative decision-making paralysis. Where to go? What to see? Will I make it back in time?
Have no fear, though, we did the dirty work for you. Our new series on the FNB Joburg Art Fair brings you the best work from the Fair in a quick, snappy 60-second video. We also have a collection of reviews of the work that had the most talkability around then. Have a look and let us know what you think.
Then on to other work: we’re also featuring local street-wear brand Swede&CROWE, which have been popping up on heads all around town. The new Cell C TV ad has also sparked some controversial debate on the site — feel free to chime in. And, lastly, if you are looking for a great woodcut logo for your new offices, look no further than Tigermouse.
I have to apologise for my lack of posting here on Marklives but we’re back in action, showing you the creative pulse of South Africa from 10and5.
FNB Joburg Art Fair: 60 works in 60 Seconds
Couldn’t make the FNB Joburg Art Fair? That’s not a problem. We made this video so you can see what was going down. We cut 60 of the pieces we liked the most into a one-minute, easy-to-digest video.
Check out more on the FNB Joburg Art Fair.
Featured: Swede&CROWE
Made in Woodstock: Chapel
Chapel was founded by Caleb Pedersen in 2009 after an unsuccessful search for a good-looking, locally made backpack to use while cycling around Cape Town. The backpack he designed to solve this problem became Chapel’s number-one bestseller, The Rider.
Check out more of the products from Chapel.
Featured: Steve Marais
In addition to being a fashion photographer (who spends his time between Johannesburg and Cape Town), Steve Marais is a founding member and publisher of Gaschette Magazine: the largest independent online fashion magazine in Africa.
Marais’s photographic style ranges from editorial to character portraiture. “Inspired by emotion, attitude and feeling, he takes pride in having hands-on creative direction. By creating bizarre story scenarios subjects have to work through or act out, Steve manages to capture what comes naturally in the moment.”
View more of Steve Marais’s work
Tigermouse Artist Series 2013
Tigermouse is a tailored wooden lettering company started by two graphic designers, Andrew and Marija van Rensburg. Each year, to celebrate the company’s anniversary, they step away from the regular commissions to collaborate with various local artists and create signature Tigermouse pieces. This year, they invited Louis Minnaar, Maria Lebedeva and Paul Senyol to each customise a wooden ampersand with their unique illustration styles.
See more of the lettering created by Tigermouse.
Cell C ‘Believe’ TVC
Mobile networks are in the habit of making big production, big-brand ads for summer. This is the latest from Cell C since last year’s cinematic ‘The Power is in Your Hands’ which got everyone talking. Titled “Believe”, the flying squadron- and firework-featuring commercial was made by Ogilvy Johannesburg and Ola! Films. The TV commercial was shot over six days in Cape Town.
Read the comments on the new Cell C TV Ad.
KIN by Pieter Hugo | Stevenson Gallery
A solo exhibition by Pieter Hugo, titled Kin, is currently on show at the Stevenson. The work is showing across both of Stevenson’s galleries, premiering in Johannesburg and opening two weeks later in Cape Town.
“Kin is a bittersweet perspective on Hugo’s homeland of South Africa. It is a meditation on the ideals of home, both familial and humanistic. It explores the tenuous ties that both bind us to and repel us from others.”
To create this new photographic series, Hugo turned his eye on cramped townships, contested farmlands, and abandoned mining areas over the past eight years. The project alternates between intimate and public spaces, and includes psychologically charged still lives in people’s homes, drifters and the homeless, and his pregnant wife and daughter. Kin emphasises the growing disparity between rich and poor, revealing Hugo’s deeply conflicted feelings about his home.
See more of photographs of Pieter Hugo’s new exhibition.
adidas Originals | Run Thru Time | ’80s
adidas Originals | Run Thru Time | 80s from AREA3 on Vimeo.
adidas Originals has launched an exclusive new Run Thru Time range of sneakers from past decades; the ZXZ ADV from the ’80s, the ZX 5000 Response from the ’90s and the Adizeros Adios 2 from the ’00s. For the SA launch of the iconic range (of only 429 pairs), it teamed up with photographer/filmmaker Chris Saunders, well-known for his ability to capture the pulse of SA street culture, to make a trio of short films for the three styles and eras.
See the rest of the creative work from Adidas Run Thru Time campaign.
Snaps from Hello Ambassador 2013
Hello Ambassador, Pretoria’s first creative conference, had its much anticipated debut a few weekends ago and has set the bar high right from the start.
An impressive line-up of speakers took the stage at the State Theatre on Friday and Saturday, covering the topics of digital communication, design, music, cinema, technology, branding, fashion and more.
We were there to capture the spirit of the conference.
— Uno de Waal (@unodewaal) is a social strategist and the publisher of creative showcase 10and5.com.