by Herman Manson. MTN, one of the Africa’s biggest mobile brands, is out to pitch again, MarkLives has confirmed.
Tag archives: cell c
#AgencyFocus: The “AuSome” agency behind the new Cell C look
by Carey Finn. Historically, 1886 has flown under the radar but it’s starting to share its stories in a bid to boost brand awareness.
Ad of the Week: Viva the selfie generation — Cell C
by Oresti Patricios. 1886 (a FCB Africa company) teams up with director Slim of Egg Films to create a message for the summer campaign of mobile operator Cell C, #ConnectYourWay.
Shelf Life: Joe Public reveals Cell C’s new entertainment platform
It’s all black for Joe Public United and Cell C; South Africa’s parks and reserves on Google Street View; and PURA Soda launches in SA — Cheryl Hunter’s weekly pick!
Ad Feature: SABC zeros Cell C’s latest TVC, but its honesty keeps it a Hero for many!
by MarkLives. In the latest Ad Feature, it’s Cell-C-ad-loving Jacob Moshokoa and his 947 colleagues, Greg & Lucky, as his special guests. They also chat to Vega MD, Fay Amaral, about the R100 000 bursary up for grabs to the young creative devising the best ad for their show.
Ad of the Week: When you hear the beep…
by Oresti Patricios (@orestaki) Obviously, it’s in a cellphone company’s best interests to maximise airtime spent; so, when Cell-C recently noted an increasing trend for people to drop calls instead of leaving messages, it wanted to sell the idea that leaving and listening to voicemail is something special. Hence the charming new TVC,”Don’t hang up — it’s more than a message”, by 1886 FCB Johannesburg.
Selling Cell C
by Kim Penstone. While rumours of consolidation in the mobile and telecoms sector continue to circulate, Cell C marketing director Dr Doug Mattheus is determined to sell Cell C to South Africans — not the competition.
Design Annotator: Face Cake, a WDC Instagram watchlist and our picks from Guild Design Fair
by Uno de Waal (@Unodewaal) This week’s Design Annotator includes: World Design Capital 2014 via Instagram, Yenza — Make It, 365 Postcards for Ants, Better Living Challenge, Plascon Design Awards, Guild Design Fair, Anthony Bila, Daniel Ting Chong, Machine’s second birthday, MTN’s “We’re Guilty” and Tuffy’s sweet makeover.
Hilarious response from Cell C to MTN’s “We’re Guilty”
Cell C has responded to MTN’s open letter that was published in the Sunday Times this past weekend.
Cell C statement: Cell C appoints Draftfcb Group to partner its brand
Statement from Cell C: Cell C is pleased to announce it has appointed the Draftfcb Group, through one of its subsidiaries, as the agency to partner the company on the next leg of its brand journey.