John Brown has quickly become a force to be reckoned with in the South African custom marketing field. It launched in 2007 with Pick n Pay as a client, producing its monthly food magazine, Fresh Living, which has since emerged as the bestselling food title in the country. Now, suddenly, it has grabbed Cell C, Edgars Club and Discovery Health in short succession, shaking up the local custom marketing industry.
Tag archives: cell c
Data dreams come true
The last two weeks saw massive price cuts in mobile broadband data charges – but a few nightmares still lurk in our broadband bills, writes ARTHUR GOLDSTUCK .
SA races for RICA deadline; 3.6m still outside net
Around 3.6-million South African mobile accounts have not yet been registered as the RICA deadline arrives. ARTHUR GOLDSTUCK sums up the state of play.
DDB/Draftfcb furore highlights industry confidentiality issues
A sparring match between Vodacom and Cell C has upended the advertising industry and lead to heated debate on whether or not it’s possible for agencies to effectively protect confidential client information.
Cell C – from apologetic to annoying
Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World of Cell-C,” the sound insert squeaks out as you flip through the special four-page ad, “The power is in your hands.”
With apologies to Cell C
Cell C CEO Lars Reichelt published a second full page apology this past weekend after the Advertising Standards Authority (ASA) ruled that Cell C must stop using the term “4Gs” in its advertising material. Cell C earlier this year punk’d consumers and commentators with an ad apologising to comedian Trevor Noah for lapses in service in what later turned out to be part of a marketing campaign involving the positioning of Noah as Cell-Cs ‘chief experience officer’. Lars (not the real one this time) seems to be at it again, as I explain on BizCommunity.com, rather cheekily.
If only Cell C had hired Alex Hunter…
For online interaction with consumers to be successful, brands are required to undertake a transparent, truthful and open approach to communication. “You need to keep it real,” says Alex Hunter, independent brand consultant and a speaker at the Tech4Africa* conference being held in Johannesburg, 12-13 August 2010.
The disintermediation of GSM operators
The disintermediation of GSM operators: Mobile Network Operators (MNOs) are at serious risk of losing revenue to disruptive startups in the next 12 to 24 months.