Read our story on the account move here.
Media statement: Cell C
Cell C is pleased to announce it has appointed the Draftfcb Group, through one of its subsidiaries, as the agency to partner the company on the next leg of its brand journey.
“We were looking to find a creative and strategic partner that could deliver cutting edge communication that can give our brand a leading edge in a busy category. I believe we have found that in Draftfcb,” says Cell C Acting CEO, Jose Dos Santos.
The Draftfcb Group will be responsible for Cell C’s integrated marketing communication account, which includes brand, product, retail, digital, PR and media. The agency will commence its service to Cell C immediately, focusing on future campaigns, while Cell C’s outgoing agency, Ogilvy, will continue to service the existing campaigns over a three-month handover period.
“We are delighted with the win and are looking forward to offering Cell C truly integrated marketing solutions,” said Derek Coles speaking on behalf of the Draftfcb Group.
Cell C would like to thank Ogilvy for the work it has done for Cell C and wish the agency well in its future endeavors.