Shelf Life: African app innovation

Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Retroviral refreshes brand CI; SA wine industry posed for growth in 2016; African app developers up for global award; and Hertex launches latest African-inspired prints.

For marketers, a new way to reach social influencers

by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.

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