by Sabrina Forbes. Almost nine years ago, one of the first influencer marketing agencies in the country was born.
Tag archives: Retroviral
BREAKING: Shaka Sisulu acquires majority stake in Retroviral
by Herman Manson. Mike Sharman, Retroviral co-founder, CEO and chief creative strategist, retains 49% ownership.
Shelf Life: A Retroviral revamp for Russell Hobbs SA
Art of Living from Russell Hobbs; CareerSteezy TV for SA campuses; and Mbongiworks, Rajah Spice in One Pot — Cheryl Hunter’s weekly picks!
Rocking the burger business
by Kim Penstone. How do you grow a new brand, in a depressed and downtrodden consumer environment, in an overtraded market?
Ad of the Week: Letting dreams take wing
by Oresti Patricios. Retroviral recently created an integrated campaign with an experiential focus for European banking service, Raisin.com.
Shelf Life: A new label for Fresh Earth Bake House
Fresh Earth gets a fresh new look, Retroviral’s origami lessons for Raisin.com and Fine Group opens in the Cape — Cheryl Hunter’s weekly pick!
Ad Feature: Advertising a product without the product!
by MarkLives. Two Zeroes, one Hero — FNB, government and adidas — & Retroviral’s Mike Sharman on the new Ford Mustang ad.
Shelf Life: African app innovation
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging, design and food launches: Retroviral refreshes brand CI; SA wine industry posed for growth in 2016; African app developers up for global award; and Hertex launches latest African-inspired prints.
Shelf Life: Agencies on the move
Louise Marsland (@Louise_Marsland)’s weekly pick of recent product, packaging and design launches: new views for several agencies and media; Scottish Leader whisky refreshes; Coke gets social and Black River amps Vuzu.
For marketers, a new way to reach social influencers
by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.