Interview: Webfluential — influencer marketing mainstreamed

by Herman Manson (@marklives) Webfluential, the web platform that connects brands with social-media influencers, has announced a deal through which Naspers’ digital media sales company, The SpaceStation, will be representing its sales portfolio to marketers. MarkLives caught up with Webfluential CEO, Steven Murray, to find out more.

For marketers, a new way to reach social influencers

by Herman Manson (@marklives) South African start-up Webfluential hopes to standardise business practices and offer transparent and accurate data on online influencers whom brand communicators can access, with a fair degree of certainty.

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