Motive: This One Time — a novel that makes the consumer both hero and villain

In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.

Interview: Webfluential — influencer marketing mainstreamed

by Herman Manson (@marklives) Webfluential, the web platform that connects brands with social-media influencers, has announced a deal through which Naspers’ digital media sales company, The SpaceStation, will be representing its sales portfolio to marketers. MarkLives caught up with Webfluential CEO, Steven Murray, to find out more.

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