by Martin MacGregor. It’s time for a more-measured approach when it comes to media planning and influencers.
Tag archives: relevance
Press Pass: Julia Raphaely on finding the sweet spot in a disrupted world
by Carey Finn. The Associated Media Publishing CEO believes that relevance is the key to survival in a rapidly changing media landscape.
Media Redefined: How to win a Cannes Media Lion
by Martin MacGregor. There are two very clear themes that are being rewarded: relevance and dominance.