In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Tag archives: alex van tonder
Steri Stumpie Pride
Ensure Steri Stumpie is entrenched as the preferred flavoured milk in the hearts of young South Africans by tapping into their own personal associations and moments with the brand.