In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.
Tag archives: consumer-generated content
Tomas Roope on successful hybrid communication
Tomas Roope has been doing multimedia since 1991. That was before most of the rest of us even realised it existed. So listen closely.