Motive: This One Time — a novel that makes the consumer both hero and villain

In the wake of a local press tour for the launch of her debut novel, This One Time, starring a social media influencer and a blue-chip beer brand, Alex van Tonder (@alex_vantonder) asks herself some questions interviewers who don’t have a marketing background might not have thought to ask.

Tomas Roope on successful hybrid communication

Tomas Roope has been doing multimedia since 1991. That was before most of the rest of us even realised it existed. So listen closely.

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