by MarkLives (@marklives) Andy Rice, Sizakele Marutlulle and Jacob Moshokoa return with FNB, government and adidas as Heroes & Zeros! Proving how clever modern-day advertising has become, Mike Sharman of Retroviral also tells Ad Feature how his agency was recently briefed to create an ad for the new Ford Mustang – without access to the new model in South Africa!

For the Wall of Fame or Shame:

  • Marutlulle hands out a Zero to FNB for a gender-bending radio ad
  • Rice Zeroes another text and acronym-heavy government newspaper ad, and
  • Moshokoa saves the day, awarding a Hero to adidas for its war of words with Under Armour over Andy Murray’s sponsorship.

Enjoy the show!


Ad Feature logoEvery week, discover the highs and lows of advertising in South Africa with The Ad Feature team from Primedia Broadcasting — consisting of ad and branding critic Andy Rice (@ricecommaandy), brand and communications strategist Sizakele Marutlulle (@ZDivah), 947 anchor Jacob Moshokoa (@JacobMoshokoa), and producer Gary Oberholzer (@goberholzer). For more, go to Facebook.

You may also catch Andy on The Money Show on 702 (@Radio702) and Cape Talk (@CapeTalk) on a Tuesday evening just after 7pm for the new feature #ButDoesItWork on The Money Show.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!

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